Real Proof. Transparent Attribution.
How forward-thinking direct-to-consumer and gifting brands measure the concrete financial returns of their physical packaging insertions.
How AVIRA Separates Attributed vs Incremental Revenue
We believe in rigorous financial reporting. AVIRA does not inflate performance by claiming organic sales. We clearly differentiate between actions triggered directly by packaging inserts and baseline customer repurchases.
Revenue generated by transactions where a unique, single-use AVIRA unboxing coupon or referral link was directly redeemed at checkout.
The net revenue lift measured when comparing cohorts receiving AVIRA smart inserts against an unengaged control cohort over 30, 60, and 90-day intervals.
LIVIQUE — Botanical Skincare
The Challenge: High Meta CAC required Livique to extract maximum value from existing shipments. Follow-up emails for review collection yielded sub-1% response rates.
The Implementation: Livique placed a botanical-styled QR insert card into every 30ml serum mailer, offering a ₹150 second-order voucher in exchange for an unboxing video or peer referral.
The Result: 43.6% of delivered customers scanned the QR code. Within 14 days, 143 repeat orders were generated, unlocking ₹2,86,400 in direct attributed revenue and 312 rights-cleared customer video clips.